Simply put, sales enablement is training your sales team with handling leads that come through the website. It’s not the same as the old fashioned cold call. There are specific tactics for selling website leads that we can help you master. Equip your team with the right tools and make your content work harder with sales enablement. One of the biggest barricades to sales teams’ adaptation of sales enablement is time – identify their pain points (because it looks different organization to organization) and work to develop a process that solves those issues or roadblocks. Your sales team will thrive off an infrastructure that provides them with tools, resources, and information they need to continue the process of guiding prospects through their buyer’s journey. Most of your inbound marketing content needs an author or face behind it; making your sales team those voices of trusted authority on the subject matter help them nurture leads into customers.